How to Start and Grow an Effective Email Newsletter

Email newsletters are a great way to establish brand credibility and build long-term customer relationships. More than 80 percent of marketers use newsletters to promote their content. However, attracting subscribers and growing an email list requires planning and a clear strategy. Here, we’ll look at how to get an email newsletter up and running, and describe various ways to attract more subscribers. More than 80% of marketers use newsletters to promote their content Click To Tweet How to Start an Email Newsletter 1. Figure Out Your Newsletter’s Goal How does your newsletter fit into your larger content strategy? Whether you’re trying to increase brand awareness or generate sales leads, the content you choose should reflect your marketing goals. 2. Design Your Template The design should make it easy for recipients to scan and click elements of the email. This means it should be mobile-friendly, too. According to one study, 70 percent of consumers delete emails immediately that don’t render well on a mobile device. 3. Gather Great Content To reduce email unsubscribe rates, make sure your content is high quality. As long as it’s entertaining, useful, and thought-provoking enough, people will look forward to it. Just make sure it’s well-edited. If there are any mistakes, it reflects badly on your business. 4. Use Email Marketing Tools Email marketing services such as Constant Contact, Drip, AWeber, MailChimp, and GetResponse make it easy to manage email campaigns. Don’t miss out on their marketing power. 5. Welcome and Thank New Subscribers To build trust, send out automatic welcome emails to new subscribers. Let them know their subscription was successful and introduce them to your brand. 6. Pick a Consistent Day and Time to Email Try split testing different send times to see which ones increase engagement. When you know, be upfront about your email frequency; users will feel more comfortable opening subsequent emails. 7. Segment Your Email Lists by Buyer Persona People are more likely to read emails that cater to their specific needs, so create multiple subscription personas based on when people chose to subscribe. According to HubSpot, targeting emails by persona increases email click-through rates by 16 percent. Targeting emails by persona increases email click-through rates by 16 percent. Click To Tweet How to Grow Your Email List According to one study, email marketing databases degrade by about 22.5 percent every year. But with the right strategies, you can avoid this. Here are seven ways to help your list grow over time: 1. Clearly Display Email Newsletter Opt-ins Make it easier for visitors to find your email sign-up form. Here are some of the most common locations: At the end of blog posts. In exit-intent pop-up forms. On your checkout page, if you’re in ecommerce. In a blog’s comment box, to allow people to leave comments. On your website’s homepage, in the header, sidebar, or footer. In notification bars that â€Å"stick† to the top or bottom of a website. In your email signatures, inserted as a link to a subscription page. Test different placements and see what works for you. And remember to make your forms simple – people don’t like filling out long, complicated forms. 2. Encourage Sharing To encourage email sharing, add social media share buttons or email forwarding options to each message. At the bottom of emails, include a â€Å"Subscribe† CTA link so that anyone receiving a forwarded email can easily opt-in. 3. Create a Gated Content Offer Gated content is content that can only be accessed after a user provides information through a form. Examples of gated content include ebooks, whitepapers, and case studies. Giving people a good reason to subscribe is one of the easiest ways to grow your list. For more ideas, visit our Guide to Gating Content. 4. Use Content Upgrades A content upgrade is an offer of bonus content that relates to the topic of an existing article. Develop an existing piece of content into an in-depth guide and offer it to users in return for their email address. 5. Promote Your Newsletter on Social Media Some social media sites make it easy to add a newsletter signup option to your account page. Facebook is a good example. Otherwise, add a newsletter sign-up link to your about section. 6. Collect Email Addresses Offline Use trade shows to collect signups in-person. If you have a physical store, ask customers at the register if they’d like to sign up to your newsletter for exclusive news and offers. 7. Insert Videos According to one study, around half of marketers who used video in email campaigns saw increased click-through rates, increased time spent reading the email, and increased sharing and forwarding. Because many email clients don’t support video play within email, you could display a screenshot of the video with a link to where the video is hosted. 8. Dedicated Landing Page When it comes to high conversion rates, it is hard to beat a dedicated landing page. A landing page will usually have one goal, so your visitors have fewer options available to them. You can include a call-to-action at the end of your article, in a notification bar and in the blog sidebar. A dedicated landing page can disrupt the blog experience, so you could include a link back to the blog for those uninterested in your email offer. A benefit of a landing page over opt-in boxes is the potential to include more selling points, making the visitor motivated and eager to join your list. There are many professional writers specifically dedicated to creating the very best landing page for your website. 4 Tips for Making Your Email Marketing Smarter 1. Experiment With Your Email Timing When it comes to email marketing, there’s truth to the adage â€Å"Timing is everything.† Studies have shown that certain days of the week and times of the day result in better open and click-through rates. For example, Tuesday was found to be the best day for sending a marketing email, with Thursday coming in a close second. The best time of day for sending your email is 10 AM, followed by the evening window of 8 PM to midnight. Of course, these time frames won’t be ideal for every business and every audience. If they were, inboxes would be deluged with email every Tuesday morning at 10:00. Your best bet is to test out some of the popular timing strategies and compare your open and click-through rates to find your audience’s sweet spot. 2. Explore the Advanced Features of Your Marketing Automation Platform Are you getting the most bang for your buck from your marketing automation system? Chances are, there are some helpful advanced features that you’re not using. Many systems allow you to perform A/B testing, preview your marketing emails across different devices and platforms and do sophisticated reporting and analysis. Understanding and utilizing these features will help you understand what your audience likes to see and will ultimately make your emails more successful. 3. Use Customer Data to Design Better Emails Your own customer data can play a big role in boosting the performance of your emails. One of the easiest and most effective ways to utilize this data is through personalization. Amazon is a great example of a major player that relies on a personalized approach to emails. You never get an email from Amazon that says â€Å"Dear customer† – their messages always address you by name. Delivering personalized emails increases click rates by 41% and is supported by most marketing automation platforms. You may want to segment based on geographic location or by industry or, if you market your product or service to other businesses, it can be helpful to segment by company size. You might even segment your list based on where they are in the sales cycle. Leads who are ready to buy could receive a trial offer, while those are earlier in the sales cycle may appreciate an informative article. 4. Make Sure Your Emails are Mobile-Friendly A whopping 54% of emails are opened on mobile devices. When someone opens up an email on their phone or tablet and finds that the message isn’t optimized for their device, they are much more likely to ignore it, or worse, delete it or unsubscribe from your list. 54% of emails are opened on mobile devices. Click To Tweet A few key changes can ensure that your emails are optimized for mobile users: Use responsive design: Most of the major email service providers offer this functionality, which optimizes the user experience across different devices and screen sizes. Create short headlines: Subject lines are critical – keep yours short and simple so subscribers can understand exactly what the email is about. Make your call-to-action easy to click: Text links might work well for tablet users, but they might be tricky for users with small smartphone screens. Be sure your CTAs are big and easily clickable. Examples of Awesome Email Newsletter Templates Death to Stock Photo Death to Stock Photo is a not your typical stock photography website. Here is one of their monthly emails where they share the latest pack of not-stock images along with a few bonuses. J Crew Directional cues can help guide viewers to your call to action. This email newsletter from J Crew shows how you can combine high-quality images with directional suggestions for impressive results. Convince Convert When it comes to email marketing, it always helps to stick out from the crowd. Convince Convert’s newsletter is a wonderful reminder that email marketing is still about providing value. They skip all the email marketing gimmicks and put the entire blog post directly in the email (complete with â€Å"Click to Tweet† links and all.) Taking It Further As well as being a tool for lead generation and customer retention, an email newsletter is a great way to learn how your target audience reacts to your brand over time. Use these strategies to grow your newsletter and keep tracking the results. Test different sign-up forms, using different button colors, fonts, and language. In time, you’ll find out what works best for your business.

Housekeeping Essays

Housekeeping Essays Housekeeping Essay Housekeeping Essay Marilynn Robinson portrays this intolerant, in her book Housekeeping, the novel depicts two sisters, Ruth the narrator, a quiet, friendless girl who has only her sister, and Lucille who longs for lifestyle of normality and stableness. Both girls struggle to cope with their parents death, abandonment by each and every caretaker they have ever had, and an insecurity of themselves. Eventually the girls are left in the care of their aunt Sylvie, a childless and childlike woman who has spent the majority of her as a drifter and a loner. She is the closest thing the girls have ever known to be a mother. As the novel progresses, Robinson uses Sylvie transcendentalism to lead Ruth into the impermanence of the natural world and human relationships. Robinson makes Ruth choose the lifestyle she desires while she uses Lucille and Sylvie identities to contrast the ideas of conformity and individuality, to show how human beings endeavor to control the uncertainty of the unknown, by using social relationships, and depending on ones family, because they enjoy the permanence and knowledge of the future, when in reality they need only accept these changes by themselves. As Ruth egging to travel in the footsteps of Sylvie she begins to enjoy and accept the feelings of isolation, all while Lucille detests Sylvie erratic lifestyle and housekeeping, because she still longs for a stable life and home, wishing to conform with what is normal, tired of being the outcast and stranger society doesnt accept. Eventually the girls paths begin to separate because of the different goals they each desire, Ruth foreshadows this when she says. In the spring I had begun to sense that Lucille loyalties were with the other world. With fall began her tense and passionate campaign to naturalized to it. The months that intervened were certainly the last and perhaps true summer of my life (Robinson, 95). By foreshadowing the idea that Lucille eventually leaves Ruth, Robinson shows how even the only family that Ruth truly knows, leaves her because it is human nature to want to conform to what is considered normal by society. This leaves Ruth to search for her own individualism and personal freedom, by depending on herself and no longer relying on Lucille. Ruth slowly begins to accept this idea of being by herself before Lucille even leaves her because she knows that it is inevitable and she can always depend on having resell, which is all she needs in the end. When Ruth and Lucille stop going to school, and travel to the forest, Ruth ponders the real reason Lucille travels to the woods with her when she says It is accurate to say that Lucille went to the woods to escape observation. I myself felt the gaze of the world as a distorting mirror that squashed her plump and stretched me narrow. , too, thought it was Just as well to walk away from a Joke so rudely persisted in. But I went to the woods for the woods own sake, while, increasingly, Lucille seemed to be enduring banishment there. (99). In this tote Robinson shows how Lucille travels to the woods not to be with herself, but as a place of refuge from the observations and distaste of society because she is embarrassed of how others think and view her, while Ruth receives those sam e thoughts of how she is viewed so differently by society, she travels to the woods for the ambiance and chance to be with herself. While Ruth enjoys the time she is able to spend in the forest, she feels as if Lucille is only tolerating a punishment that she has to bare until she can return to society and be accepted as someone who is viewed as normal. As Ruth and Lucille begin to grow apart, Ruth only gets closer to Sylvie and her way of life. When Lucille finally grows tired of her erratic life style, she leaves Ruth and Sylvie to live with her home economics teacher, in search of this stable lifestyle she desires. Lucille leaving to live with her home economics teacher shows this idea that humans desperately want this stability and attempt to get it through social relationships and family because the fear what they cannot control. The life Sylvie has chosen does not follow guidelines set by society, and she ignores this by accepting the impermanence of life and legislations, she truly believes that she does not need to depend on anyone but herself. While Lucille is the opposite and hates everything about Sylvie personality, Lucille shows this after she learns that Sylvie had had a very nice conversation with a lady who had ridden the roads form South Dakota, en route to Portland to see her cousin hanged to which she immediately yells Why do you get involved with such trashy people? Its embarrassing! (104). The fact Sylvie does not care who she speaks too again shows this idea of impermanence, how she will meet new and different people every day, and that conversations she has with them are of no importance so there is no harm to them. As to how Lucille sees the conversation with someone strange as a something that Just shouldnt be done because it is not normal and that is what Lucille so badly desires. After Ruth and Sylvie return from the lake clothes dirtied and wet Sylvie says, Dont mind if they stare We walked through town At the drugstore we passed Lucille and her friends, though Sylvie seemed not to notice. Lucille was dressed like all the others in a sweatshirt and sneakers and rolled up jeans, (173). Robinson shows how Sylvie does not even notice Lucille, because she has Just become another face in society, who blends in with the others. While Ruth and Sylvie are still considered the outcasts of the city because of their choices to be individually free and not follow the lines established by society. By the end of the novel Ruth understands why Sylvie chose to be different and to depend on herself, and does the same for herself. The townspeople decline the idea that two self- reliant, transcendentalist women can create their own futures, so they view them as deranged people with no future. Robinsons contrast of conformity and individuality ultimately shows how important not being like everyone else and having ones own identity can be. Robinson shows that in the end nothing is accomplished if everyone does the same thing. By using Lucille hate of anything that is not accepted in society, Robinson shows how crucial it is to be yourself because then you can truly contribute to society. Robinson used this message in Housekeeping because she believes that everyone has something special about them and that they should not just let opportunity pass them by, Just to fit in and be another face in the crowd.

Work Pressure and Challenges among Medical Doctors in Private Clinic Dissertation

Work Pressure and Challenges among Medical Doctors in Private Clinic in Hong Kong - Dissertation Example The healthcare system of Hong Kong is considered to be almost similar with the best hospitals in Asian region such as Singapore, Malaysia as well as Thailand. Primary as well as secondary medical services are offered to the patients by these hospitals. Most of the people tend to access these facilities primarily via their medical insurance, either held by them personally or by means of their employment (Taylor, 2012). It has been observed that the stressful life of doctors and nurses in Hong Kong makes them prone to psychological exhaustion in terms of depression, especially in the private sector. Depression is considered to be one of the most significant health issues because of its associated result. As per the anticipation of the World Health Organisation, by the end of the year 2020, depression is likely to become the second main reason behind dysfunction within workplaces, including the healthcare sector, playing a major role towards the increasing ratio of psychological ill-hea lth in the world population owing to the fact that traumatic life events normally lead to psychological indications. Hence, it can be affirmed that if the level of stress is quite high then in such circumstances, there are greater chances of psychological indications (Bayati, Beigi & Salehi, 2009). The chief objective of the paper has been to evaluate the work pressure and challenges faced by the medical doctors in private clinics in Hong Kong. It also aims to gauge the levels of occupational stress among the doctors who are working at private clinics followed by the analysis of their depression levels owing to high work pressure impacting their job performance and satisfaction level. The study also attempts to measure the adverse effects of intensive workload on doctors working in private clinics by means of evaluation of the depressive disorders caused by extensive workloads. In this regards, the paper further elaborates on The Karaek Job-Demands Control Model (1979), The Effort-R eward Imbalance Model and Job Demands-Resources Model. Level of Care Offered By Private Sectors Hong Kong has about 12 major private hospitals among which 4 hospitals are featured as profit making hospitals while 8 hospitals are regarded to be functioning as non-profit making concerns. One of the common characteristics among these healthcare concerns is that all the private hospitals primarily tend to rely upon outside doctors for rendering high quality services to the admitted patients (Gauld & Gould, 2002). It can be mentioned in this regards that the private hospitals of Hong Kong do not have spare capacity in order to meet the additional demands. The reason behind this fact is that the ‘bed occupancy rates’ of these hospitals is quite high (Industry HK, 2012). In the recent years, lack of manpower in the private hospitals of Hong Kong was found to be a significant problem that forced the hospital authorities to take several measures in terms of costs and quality ser vices. According to the evaluation done by the Public Doctor Association, the major causes of the problem include heavy workload pressures on the professionals, poor promotion prospects along with the inconsistency in the financial reward system taking place amid the public institutions. This in turn leads to excessive flow of the doctors in the private sector. Such issues are further observed to cause stress among the doctors, ultimately giving rise to depression which in turn hampers the quality of service or rather medical support rendered by them (Wong, 2008). Contextually, it can be revealed that private healthcare sector

The Whistleblower Protection Act of 1989 Research Paper

The Whistleblower Protection Act of 1989 - Research Paper Example A whistleblower is a person who makes a disclosure that evidence improper or illegal activities in an employment setting (Whitaker, P1). On the other hand, King defines the Whistleblower Protection Act of 1989 as a United States of America’s federal law that protects federal whistleblowers or government employees who report any misconduct by a federal agency. An example of a famous whistleblower was Jeffrey Wigand, Brown & Williamson’s former research and development vice president in 1966, who disclosed that cigarette companies’ executives were aware of the fact that cigarettes were addictive and increased the amount of nicotine deliberately to make them even more addictive (King, para5). The Whistleblower Protection Act/WPA was enacted in 1989, following apparent weaknesses in the 1978 Civil Service Reform Act, which was an earlier attempt to protect whistleblowers. This law led to the creation of the Office of Special Counsel, which investigates complaints from government employees that they received punishment after reporting about abuse, fraud or waste in their agencies to Congress. This office has jurisdiction over whistleblower reprisal allegations that the United States Securities and Exchange Commission employees make. The Congress passed the Act with the intention of strengthening and improving Federal employees’ rights protection, to end retaliation and to aid in the eradication of unlawful activity within the government. It mandates that workers should not go through adverse consequences because of personnel practices that are prohibited  and establishes that the Office of Special Counsel’s primary role is protecting workers, particularly whistleblowers, from forbidden personnel practices.

Evidence On Global Warming Essay Example for Free

Evidence On Global Warming Essay Svante Arrhenius was really an erudite as he was the pioneer in discovering the concept as early as 1886 in the absence of many modern technical instruments and super computers. During December 1995, United Nations’ Intergovernmental Panel on Climate Change [IPCC] , an international network of more than 2,550 scientists have confirmed that there existed many evidence of global warming and such phenomenon could not be denied ,though it is difficult to quantify. With the help of precise satellites measuring equipments and with the assistance of super computers, scientists have irrevocably proved that there are firm ground for the existence of global warming on the basis of process of large quantity of weather data’s. The other evidences of global warming are as follows: ? Tanzania’s Mount Kilimanjaro legendary snows have melted down about 81% since 1912 and it would completely disappear by the year 2020. ? Bermuda’s coastal mangrove forest is annihilated by rising sea levels. ? Over the past forty years, world ocean temperature has increased by a net 0. 12 degrees Fahrenheit. ? Glaziers at Himalayas in India are withdrawing at a record speed and it is predicted by scientists that all eastern and central Himalayan glaziers will vanish by 2025. ? Pakistan witnessed the longest drought from 1999 to 2001 which had affected about 2. 3 million people and about 16. 1 million livestock. ? As compared to 20 to 40 years before , the ice volume in Arctic ocean has decreased by 40% ? In Washington D. C, Cherry trees have advanced their blooming season. ? Europe has witnessed an extreme heat wave in 2003 and more than 25,100 people were died. ? During May 2002, southeastern parts of India witnessed heat wave which exceeded more than 120 degrees Fahrenheit and more than 1210 people died.

The Evolution of Media Essay -- Communication, New Media, Old Media

The evolution of media, from old media to new media, has transformed the way we understand the world around us. New media is interactive and is user-generated while old media is a more traditional way of communicating through television, radio, newspapers, magazines, books, etc (Lecture Notes. January 12, 2011). New media gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives (Lecture Notes. January 24, 2011). We are exposed to various viewpoints shape our understanding and knowledge of the social world, but does the form of media actually affect the way we understand the content which is presented to us? For my paper, I will determine whether or not the medium is the message by analyzing two different types of media sources and how they affect our understanding of the content. For my old media source I have chosen a news clip from the CB S Evening News with Katie Couric that deals with the ongoing Egyptian uprising. For my new media source I have chosen a video blog, or ‘vlog’, by an Egyptian man named Omar who discusses the crisis in Egypt from a personal point of view. Both media sources deal with the same topic, but result in different understandings of the crisis. Although both mediums focus on the same issue there are a lot of differences between the two. The CBS news clip uses a lot of visually dramatic effects to engage the audience and to get them to feel a certain way. In the news clip there are several images of violence by both the protestors and the police, however most videos are shot from the viewpoint of the police. This may be simply for safety reasons, however this le... ...ts. By simply posting a picture on Facebook, a movement for basic rights began. Since the users create the content of new media, people are able to inspire a mass audience. In conclusion, the medium is the message. The way that information is presented to us plays a key role in our understanding of the topic itself. By framing the crisis in Egypt a particular way, both the old and new media sources are able to give the audience two separate understandings of the social and cultural issues at hand. The media is less interested in telling the audience about the actual story and more interested in the underlying messages of society they provide. These underlying messages lead us to define social and cultural issues the way that the media want us to. Since the media sell us both products and ideas, both personalities and worldviews, the message becomes the medium.

Christian Perspective on Physician-Assisted Suicide Essay

Throughout our lifetimes, we are faced with questions that sometimes seem impossible to answer. Everyone is guided by something (or someone) when It comes to making choices both big and small. When it comes to issues of a moral nature, â€Å"three-quarters of all Americans claim their religious beliefs are the primary Influence on how they find guidance In their lives. † (O’Mathuna and Amundsen, 1998) What is the Christian perspective on physician-assisted suicide (PAS)? While the topic certainly inspires debate, conclusions can be reached using examples from the Bible, cripture verses regarding life and death, and denominational statements. There are seven recorded accounts of people in the Bible choosing to end their own lives. (Because the Bible does not speak specifically of PAS, insights will be drawn using examples of suicide. According to the Bible, killing Is killing; no matter who commits the act for what reason. ) Abimilech, Samson, Ahithophel, King Zimri, King Saul, Saul’s armor bearer, and Judas Iscariot. While there is no specific command in the Bible condemning the choice to end one’s own life, the depictions of the aforementioned characters are not those of a positive nature. Abimelech seizes power in his lifetime by conspiracy and murder of 70 of his own half-brothers. He is not chosen or appointed by God. After being mortally wounded by having a woman drop a stone on his head, he asks that his armor bearer run him through with his sword so that no one can say he was killed by a woman. The passage states that his death repaid the wickedness he had done to his father by murdering his brothers (Judges 9:50-57, New International Version). Samson is gifted by God with amazing strength. However, he ignores God’s commandments and lives a life tainted with trickery and sexual Immorality. He dies after being held prisoner by his enemies when he tears down a temple to which he has been tied. It collapses killing Samson and everyone else inside Oudges 17:29-30, NIV). Saul becomes the first king of Israel after being warned by God that Israel’s desire for a human king Is a rejection of the kingship of God. Saul; eventually becomes alienated from God, his family, and his people. His jealousy leads him to attempt murder on more than one occasion. Saul becomes wounded during battle and has no one to turn to for help and refuses to seek Cod. He asks his armor earer to help him die, and after he refuses (and then immediately takes his own life), Saul chooses to fall on his own sword (1 Samuel 31:1-6, NIV). Oftentimes in the New Testament, self-destructive behavior (suicide) Is associated with demon possession. Though the suicide of Judas Iscariot in the New Testament is recorded without comment, Judas was called a traitor, a devil, a thief, and a son of perdition. Judas betrayed Jesus. claiming he never knew him. The weight of his guilt lead him to hang himself. â€Å"A similar analysis of all the other suicide accounts reveals a consistent pattern. Nowhere is suicide praised or commended. In fact, the lack of explicit comment on the suicides could Just as easily be viewed as a negative evaluation. † (O’Mathuna and Amundsen, 1998) There is one last mention of suicide in the New Testament, yet its conclusion is full of hope and life. Two characters, Paul night, Paul and Silas were praying and singing to God in the midst of their suffering. A violent earthquake shook the foundation of the prison, opened all the cell doors, and loosened all of the chains of the prisoners. The Jailer was awakened and for fear of being killed once prisoners escaped, he drew his sword to kill himself. But Paul shouted and insisted that he not harm himself because no one had escaped. Paul and Silas then spoke with the Jailer about God’s love and salvation. The Jailer was filled with Joy because he had come to believe in God (Acts 16:24-34, NIV). Christians believe that the Bible is the spoken word of God through his people. They believe that the Journey of Jesus Christ from birth to death on a cross demonstrates how they are called to live even in the midst of pain and suffering.